We also think that the Ativ may be the more logical replacement for the not-so-successful Etios sedan in India. The Yaris Ativ may replace the Etios platinum. The Vios is currently sold in many countries eg.Thailand, USA.
We believe establishing the Yaris Ativ as a global model would be a sound strategy for two main reasons. First of all, the Yaris brand is already world renowned vis-à-vis the Vios nameplate. Marketing, the Ativ as the sedan sibling of the global Yaris hatch may require less effort, time and investment. Toyota will also show the car at 2018 Indian Auto Expo. Toyota is expected to use a larger, 1.5 liter petrol engine with 105 Bhp and 140 Nm on tap. Toyota yaris launching only petrol model in india. Expected price range of Ex Showroom is 9 to 12 lakhs.
Written By: Ravi Ranjan